Negri points out that our contemporary
masters (corporations, media conglomerates, spin doctors, finance
capitalists, post-Fordist outsourcers of all kinds) no longer dream of a kind
of exclusionary, binary totalization and don’t achieve their hegemonic effects
primarily through a normatively repressive logocentrism. What we’ve
been calling post-postmodern capitalism is, as Negri and a host of others
have argued, no longer exactly logocentric: it no longer primarily demands
or seeks a kind of mass conformity, sameness, or totalization. Rather, today’s
cutting-edge capitalism celebrates and rewards singularity, difference,
and openness to new markets and products.

 

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